About the marketing desk built for cleaning companies
Anyone who has covered the office phone at a cleaning company knows the pattern: calls arrive in clusters, booking forms land half filled, and the route sheet has to be squared against both. Our desk sits in that same chair. Our job is the pages, Maps entries and ads that point toward the phone and the form, and it ends there.
Where the agency's job begins and where it ends
We are a marketing agency serving house cleaning and maid service companies, commercial and office cleaning firms and companies that take move-out work. Our files hold the things a person meets before reaching for the phone: town pages, job-type pages, a Google Business Profile, review requests, review replies and ad campaigns.
The boundary is firm. We never clean, never step across a client's threshold, never carry anyone's key or code. How a visit gets done is not something we describe either; that is the owner's knowledge to put on the company's own pages, in the owner's voice.
Four ways the desk and a cleaning firm trade work
- Route
The route sheet is our first document
The owner lists the stops the crews make and the job types sold. Those two lists settle which pages, listings and ad groups get built.
- Drafts
Nothing leaves the desk unread by the owner
Page copy, review replies and ad wording travel to the owner as drafts. Publishing, posting and switching on all wait for a yes.
- Hooks
A hook for every page and listing
Each piece is pinned where a searcher would look for it, whether that is a town page, a Maps entry or a booking form. A page nobody can reach is a bare hook.
- Counts
Call and form tallies read side by side
Call tracking notes that a ring came in, and form tracking notes that a request arrived. Neither keeps a word a caller spoke or a sender typed.
The supply closet wall as a way of reading marketing
Imagine the closet wall with a hook for each tool. A cleaning company's marketing is that wall. The pages, the Maps entry, the review replies, the ads and the tracking numbers are the tools, and each helps only when it hangs where the next person reaches. A Maps entry with an out-of-date phone number is a tool on the wrong hook.
One question gets asked of every tool in turn: if someone grabs for this, does it end in a returned call or a booking request? The marketing overview shows how the pieces fit, with the town pages and the Maps entry and the review routine among the busiest hooks.
Marketing duties the desk takes on, and those it leaves alone
- Writes town and job-type pages for the company's own site and sends every one across the owner's desk before it posts.
- Keeps a Google Business Profile as one profile per real business, with details copied from the site.
- Drafts review requests and reply drafts, and a reply never says who booked or where.
- Builds and runs ad campaigns, with each platform billing its clicks to the company's card.
- Keeps door codes, alarm codes, key spots and household details out of every form it touches.
- Never enters a home or an office and never holds a key for a client.
- Says nothing about how a visit is performed or what follows it.
- Leaves competitors, franchises and booking apps unnamed in a company's copy.
The owner keeps the accounts, the approvals and every decision about the company's name.
Questions owners raise before working with the desk
Do house cleaning and office cleaning firms both work with the desk?
Both do, along with maid services and move-out companies. Pages and listings are written around each firm's own job types, and the search service page walks through the detail.
Will anyone from the desk come to a cleaning firm's office or a client's home?
No. The work is done online. We ask for a list of served towns and offered job types, and for nothing connected to a client's property.
What does a cleaning company pay the agency each month?
Each plan's price is on the pricing page. Click bills are a separate matter: Google, Bing or Meta writes them and they go straight to the company's own card.
Introduce your cleaning firm to the desk
Tell us what the company is called, which jobs it sells and where its crews go. Client names and street addresses can be left out.
What to put in the note and what to leave out
Name the kinds of cleaning you want to book more of, the towns on your route and how people reach you now. Please keep every client name, address, door code and entry detail out of the note.
Get every hook holding its tool, then book the call
Name the visits you hope to add, such as weekly houses, offices or move-outs, and we will trace where each could appear in search results, on the map and in an ad.
The wall of tools is a drawing, and it forecasts nothing